Buy Assets, Boost Revenue

Justin Mares shares a strategy of buying existing assets with minimal upfront capital, improving them through specific optimizations, and capturing the increased value. This approach focuses on quick profitability rather than building the next big startup.

Core Strategy:

• Buy existing assets using seller financing to minimize upfront costs
• Apply specific improvements to increase cash flow
• Sell the improved asset for significant profit

Real Examples:

• Fomo (Shopify App):

  • Bought for under $400k when doing $14k/month
  • Acquired 85% using seller financing over 20 months
  • Required almost $0 upfront capital
  • Now generates $95k/month
  • Win-win: Original owner got freedom, buyers got cash flow

• Vegas Apartment Building:

  • Bought 14-unit building
  • Converted to Airbnb units
  • Tripled cash flow
  • Sold after 18 months for 70% more than purchase price

Airbnb Optimization Playbook:

• Add better photos
• Implement instant response system
• Focus on getting 5-star reviews
• These simple changes can increase property value by 20%+

The key insight is identifying assets where you have the skills and knowledge to improve their value, then using creative financing to acquire them with minimal upfront capital.