Newsletter Ad Sales Platform

ConvertKit launched a platform to handle ad sales for newsletter writers, taking on the burden of selling and managing ads while giving creators 85% of the revenue.

Key Points:

• Core Service:

  • Ad sales team sells sponsorships for newsletter creators
  • Platform handles all ad operations and management
  • Writers focus on content while platform handles monetization

• Revenue Structure:

  • Platform takes 15% commission on ad sales
  • Newsletter creator receives 85% of ad revenue
  • No upfront costs for creators

• Value Proposition:

  • Removes burden of ad sales from creators
  • Professional ad sales team with dedicated focus
  • More efficient than creators trying to sell ads themselves
  • Handles operational aspects of ad management

• Market Need:

  • Newsletter creators often struggle with ad sales
  • Many creators are not good at or don't enjoy selling ads
  • Writers prefer focusing on content creation
  • Ad sales requires different skillset than content creation

• Advantage Over Self-Managed:

  • Eliminates need to hire internal sales team
  • No overhead costs for creators
  • Only pay when ads are sold
  • Professional sales team with focused expertise