Option Creation Framework

A framework for why and how to maintain multiple options in business, even when you don't plan to use them immediately. Based on Shaan Puri's discussion.

Core Philosophy

  • Always want options available, even if you don't plan to use them
  • Having options is more valuable than the immediate decision to use them
  • Focus on creating possibilities first, decide on execution later

Key Principles

  • Option Creation vs Option Exercise

    • Most important part is getting the option
    • Whether you use it is secondary
    • "I haven't even gotten there yet, all I want is the option"
  • Decision Making Approach

    • Don't focus on whether you want something right now
    • Focus on whether you want the ability to have it later
    • "What I definitely know is I don't not want the option"

Business Application Examples

  • Company Exit Strategies

    • Want ability to go public even if staying private
    • Want ability to sell even if planning to keep
    • Better to operate with options than without them
  • Growth Opportunities

    • Keep multiple paths open
    • Don't close doors unnecessarily
    • Maintain relationships and possibilities

Framework Benefits

  • Reduces Risk

    • More flexibility in changing conditions
    • Multiple backup plans available
    • Better negotiating position
  • Increases Opportunities

    • Can take advantage of unexpected situations
    • Maintains maximum flexibility
    • Keeps multiple paths to success open

Implementation Strategy

  • Actively create and maintain options
  • Don't eliminate possibilities unnecessarily
  • Think long-term about potential needs
  • Keep relationships and opportunities warm
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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