AI's Musical Chairs Analogy

Shaan explains why AI creates unprecedented opportunities despite increased competition, and how to leverage it effectively.

The Musical Chairs Analogy

  • AI is like adding 50x more chairs to musical chairs while only adding 50 more players
  • Competition increases, but the opportunity set grows exponentially larger
  • Every single product in every single category just came up for grabs
  • AI changes what can be done, creating entirely new categories
  • The huge multiplier on possible ways to win outweighs the increased competition

Real-world AI implementation examples

Customer management system

  • Built a custom CRM tool in 3 months with one developer
  • Analyzes renewal opportunities automatically
    • Reads last status updates and client call transcripts
    • Analyzes sentiment to predict renewal likelihood
    • Calculates adjusted NRR and expansion percentages
  • Includes an AI agent you can talk to directly
    • Ask about expansion opportunities
    • Cross-references internal services database with customer needs
    • Automatically creates tasks and to-dos
    • Makes information accessible to entire company
  • Serves as the "command center for the business"

Enterprise-level impact

  • Billion-dollar company example:
    • Improved customer support with AI
    • Made developers more productive
    • Eliminated junior programmers not good at using AI
    • Result: Doubled profit margin with just these three changes

The right mindset for AI adoption

Don't aim to be top-tier in AI

  • Wrong approach: Try to beat AI geniuses who are technically oriented and work on it 24/7
  • Right approach: Get to 50th percentile in AI and multiply it against your existing skills
  • If you're already top 10% in business/content/your domain, just getting "dangerous enough" with AI creates massive leverage

The skill vs. taste framework

  • Previously needed both skill (technical knowledge, tool mastery) and taste (what's cool, what's interesting)
  • AI decoupled these requirements
  • Now you can participate with just taste—skill is optional
  • Having both is obviously better, but taste alone gets you in the game

Accessibility advantage

  • Can now create things for use cases that wouldn't have made economic sense before
  • Wouldn't hire someone to make something, but if it takes 2 seconds, you'll do it
  • Opens up participation in fields you were previously "segregated" from

Practical application philosophy

  • Don't need to become a top 1%, 5%, or even 10% AI builder
  • Just need to get "good enough" or "dangerous enough"
  • Focus on how AI multiplies against your existing 10-20 years of domain knowledge
  • The forcing function: Use AI tools regularly to discover what's possible
51:00 - 51:42
Full video: 55:39
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Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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