AI's Musical Chairs Analogy
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Shaan explains why AI creates unprecedented opportunities despite increased competition, and how to leverage it effectively.
The Musical Chairs Analogy
- AI is like adding 50x more chairs to musical chairs while only adding 50 more players
- Competition increases, but the opportunity set grows exponentially larger
- Every single product in every single category just came up for grabs
- AI changes what can be done, creating entirely new categories
- The huge multiplier on possible ways to win outweighs the increased competition
Real-world AI implementation examples
Customer management system
- Built a custom CRM tool in 3 months with one developer
- Analyzes renewal opportunities automatically
- Reads last status updates and client call transcripts
- Analyzes sentiment to predict renewal likelihood
- Calculates adjusted NRR and expansion percentages
- Includes an AI agent you can talk to directly
- Ask about expansion opportunities
- Cross-references internal services database with customer needs
- Automatically creates tasks and to-dos
- Makes information accessible to entire company
- Serves as the "command center for the business"
Enterprise-level impact
- Billion-dollar company example:
- Improved customer support with AI
- Made developers more productive
- Eliminated junior programmers not good at using AI
- Result: Doubled profit margin with just these three changes
The right mindset for AI adoption
Don't aim to be top-tier in AI
- Wrong approach: Try to beat AI geniuses who are technically oriented and work on it 24/7
- Right approach: Get to 50th percentile in AI and multiply it against your existing skills
- If you're already top 10% in business/content/your domain, just getting "dangerous enough" with AI creates massive leverage
The skill vs. taste framework
- Previously needed both skill (technical knowledge, tool mastery) and taste (what's cool, what's interesting)
- AI decoupled these requirements
- Now you can participate with just taste—skill is optional
- Having both is obviously better, but taste alone gets you in the game
Accessibility advantage
- Can now create things for use cases that wouldn't have made economic sense before
- Wouldn't hire someone to make something, but if it takes 2 seconds, you'll do it
- Opens up participation in fields you were previously "segregated" from
Practical application philosophy
- Don't need to become a top 1%, 5%, or even 10% AI builder
- Just need to get "good enough" or "dangerous enough"
- Focus on how AI multiplies against your existing 10-20 years of domain knowledge
- The forcing function: Use AI tools regularly to discover what's possible
51:00 - 51:42
Full video: 55:39SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.