Events Connect Entrepreneurs

Sam Parr and Shaan Puri reflect on their live podcast event in Vancouver, realizing that the true value wasn't in the content they delivered but in creating a space for like-minded entrepreneurs to connect.

Key Points:

• Event Value Hierarchy:

  • Primary value was attendees meeting each other
  • Secondary value was meeting the hosts
  • Content delivery was tertiary in importance

• Community Characteristics:

  • Attracts "schemer and dreamer" archetypes
  • Spans diverse backgrounds (from billionaires to blue-collar entrepreneurs)
  • United by shared mindset rather than success level
  • Members rarely find similar people in their daily lives

• Event Impact:

  • Created a movement-like atmosphere
  • Hosts served as "stewards" rather than main attractions
  • Brought together people at different stages of their entrepreneurial journey
  • Felt "bigger than us" according to Sam

• Audience Profile:

  • Don't take themselves too seriously
  • Define "thinking big" on their own terms
  • Appreciate both small clever hacks and ambitious ventures equally
  • Share a certain "freak energy" that bonds them together

• Location Strategy:

  • Hosting in Vancouver proved advantageous
  • Drew people from Toronto, Portland, and other cities
  • More impactful than hosting in saturated markets like San Francisco
  • Created higher engagement due to scarcity of similar events in the region