Vertical-Specific Newsletters Command CPMs
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Creating a quarterly or monthly hardcover magazine or physical newsletter as a premium media product in today's digital-saturated market.
Key Points:
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Physical Premium Format:
- Quarterly or monthly hardcover magazines
- Physical newsletters delivered in manila envelopes
- High-quality, well-written content on premium paper
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Pricing Strategy:
- High-end subscription model ($500-2,000 per year)
- Premium advertising rates (potentially "$7,000 CPM")
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Content Approach:
- Well-written, niche-focused articles
- Maintain a "mom and pop" or "underground zine" aesthetic
- Focus on quality content rather than growth hacks
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Example of Success:
- Arena Magazine mentioned as a current example
- Features high-gloss paper and amazing graphics
- Attracts premium advertisers like Stripe and Ramp
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Market Opportunity:
- Contrasts with oversaturated digital newsletters
- Provides tangible, premium experience in an increasingly digital world
- Appeals to high-net-worth audiences looking for exclusive content
Alex Lieberman
Co-founder & Executive Chairman of Morning Brew, Chairman of storyarb.
Alex Lieberman is the co-founder and Executive Chairman of Morning Brew, a daily business newsletter that scaled to millions of subscribers before its majority acquisition by Business Insider's parent company in 2020. He hosts the 'Founder's Journal' podcast, offering insights on entrepreneurship and building businesses. He is also the Chairman of storyarb, a B2B content marketing agency, and is involved in other ventures including growthpair and distro. He is widely recognized as an entrepreneur, media builder, and content creator focused on startup culture and business growth.