Vertical-Specific Newsletters Command CPMs

Creating a quarterly or monthly hardcover magazine or physical newsletter as a premium media product in today's digital-saturated market.

Key Points:

• Physical Premium Format:

  • Quarterly or monthly hardcover magazines
  • Physical newsletters delivered in manila envelopes
  • High-quality, well-written content on premium paper

• Pricing Strategy:

  • High-end subscription model ($500-2,000 per year)
  • Premium advertising rates (potentially "$7,000 CPM")

• Content Approach:

  • Well-written, niche-focused articles
  • Maintain a "mom and pop" or "underground zine" aesthetic
  • Focus on quality content rather than growth hacks

• Example of Success:

  • Arena Magazine mentioned as a current example
  • Features high-gloss paper and amazing graphics
  • Attracts premium advertisers like Stripe and Ramp

• Market Opportunity:

  • Contrasts with oversaturated digital newsletters
  • Provides tangible, premium experience in an increasingly digital world
  • Appeals to high-net-worth audiences looking for exclusive content