50 Cold Emails Succeed

A story about how Sam Parr persistently cold emailed Kevin Ryan, leading to an impactful meeting.

"I studied you for maybe 10 years. You were the president and CEO of DoubleClick which had a billion dollar+ exit, and then you started like 4 or 5 companies, one's worth 28 billion today. You started Business Insider and I cold emailed you maybe 50 times because I admired you so much.

One of those times you finally replied and just said 'thanks for the updates.' Then I lied and said 'I'm gonna be in New York tomorrow, can I get 20 minutes of your time?' You let me do that and I came to your office for literally 20 or 30 minutes.

We had such an impactful conversation and then you did another follow-up call with me. I have the notes from those calls from 2017, and you made a bunch of predictions about my life as well as the media business and a few other things that were 100% true. I refer back to that note sheet on a consistent basis to help make some decisions.

The tables have turned now - your PR people cold emailed us to get you on the pod."

SP

Sam Parr

Host of MFM and fitness influencer

Sam Parr is a serial entrepreneur and business media pioneer.

In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.

Sam led the charge in making newsletters popular when few believed in their potential.

After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.

Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.

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