Business Attention Matrix

A framework for managing multiple businesses simultaneously, focusing on time allocation based on business maturity and attention requirements.

Core Time Allocation Matrix (2x2)

• Young businesses that need lots of time
• Older businesses that need less time
• Emergency situations/fires that arise
• Regular maintenance and oversight

Time Distribution Principles

• Majority of time (60-80%) goes to new businesses

  • Getting off the ground
  • Building momentum
  • Reaching profitability
  • First couple of hires
  • Product development
  • Finding product-market fit

• Small portion (15-20%) for mature business emergencies

  • Lost major customers
  • Critical issues
  • Unexpected challenges

Management Approach for Mature Businesses

• Hands-off approach after ~6 months
• Let dedicated leaders run the company
• Avoid micromanaging day-to-day operations
• Focus on weekly updates and oversight
• Updates serve two purposes:
  • Keep informed of progress
  • Force accountability through documentation

Key Success Factors

• Start lean (2-3 people)
• Run 6-12 months to reach profitability
• Build cash flow before expanding team
• Hire specialized roles after proving model:
  • Sales team
  • Editorial staff
  • Support staff

Monitoring System

• Weekly updates from all businesses
• Light feedback when needed
• Updates create accountability
• Forces teams to document progress
• Prevents zero-progress weeks

This framework allows entrepreneurs to scale multiple businesses while maintaining focus on what matters most at each stage of business development.