Multi-City Podcast Bars
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Shaan proposes creating a network of designated bars across multiple cities where podcast subscribers can get free drinks and meet other community members. The idea creates physical gathering spots to build community among podcast listeners.
Key Points:
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Network Structure:
- 10 cities across the country
- One designated "watering hole" bar per city
- Weekly events every Friday for 3 months
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Cost Structure:
- $1,500 per bar per event
- $180,000 total budget for the program
- Drinks cost around $3 each
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Access Method:
- Show proof of podcast subscription to bartender
- Get free drinks at the designated bar
- Open to all subscribers and their friends
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Location Selection:
- Partner with popular bars in each city
- Focus on major cities (mentioned: Austin, New York, San Francisco)
- Choose bars that match the community vibe
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Expected Benefits:
- Create in-person connections between listeners
- Build community goodwill
- Generate organic growth through friend referrals
- Spark relationships between like-minded people
Sam notes this approach has worked well previously for companies like Product Hunt and The Hustle, though it can be physically demanding to maintain.
01:04:39 - 01:06:01
Full video: 01:09:41SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.