Phishing Assessment Service
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A business that provides security testing services to companies by sending false phishing emails to employees and generating reports on vulnerability. The service helps prevent security breaches by identifying and educating employees who are susceptible to phishing attacks.
Key Points:
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Core Service:
- Send fake phishing emails to client company employees
- Track which employees click links or enter credentials
- Provide detailed reporting to company management
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Value Proposition:
- Cheaper to prevent hacks through employee education
- Identifies vulnerable points before real attacks occur
- Provides actionable data for employee training
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Implementation:
- Create convincing but harmless phishing emails
- Track employee responses and interactions
- Generate monthly reports showing:
- Which employees clicked
- What would have been breached
- Recommendations for training
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Business Model:
- Contract-based service
- Regular testing and reporting
- Additional employee education services
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Key Insight:
- Most hacks occur through human error rather than technical breaches
- Employees often unknowingly compromise security by falling for phishing
- Prevention through testing is more cost-effective than dealing with actual breaches
48:57 - 50:12
Full video: 01:08:54SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.