Placebo Drink Marketing

A new beverage category called "placebo-based beverages" with the flagship product being Felix Felicis, a lucky water that openly markets itself as having placebo effects for good luck.

Key Points:

• Product Concept: Felix Felicis Lucky Water

  • Based on Harry Potter's luck potion concept
  • Marketed as water infused with "good luck" elements
  • Contains visual elements like gold flakes or crystals at bottom
  • Sources water from "luckiest place on earth" or Himalayas
  • Tagline: "You're one lucky cat"

• Marketing Angle:

  • Openly admits to being placebo-based
  • Targets situations where people want extra luck (tests, important days)
  • Positions as alternative to vitamin water or regular water
  • Creates new "placebo-based beverages" category

• Market Differentiation:

  • Unique in crowded beverage space (distinct from vitamin water, boxed water, liquid death)
  • Novel approach of being transparent about placebo effects
  • Leverages psychological appeal of good luck charms

• Target Usage:

  • Morning ritual for good luck
  • Before important events or tests
  • When people want a confidence boost