Wargraphs' Gaming Tools Exit

A gaming companion app business that provides stats tracking and performance improvement tools for popular games, demonstrated by Wargraphs' success with League of Legends.

Key Points:

  • Business Model:

    • Build companion tools/apps for major games
    • Focus on player stats and performance tracking
    • Target large player bases (Wargraphs reached 1M+ players)
  • Revenue & Exit Example (Wargraphs):

    • Sold for $54M total
    • Deal Structure:
      • $27M upfront cash
      • $27M earn-out based on milestones
    • Built and run by just one person
    • Took 7-8 years to reach exit
  • Success Factors:

    • Targeted a massive game (League of Legends)
    • Created valuable tools players wanted
    • Generated serious revenue before exit
    • Kept operations lean with minimal team
  • Market Opportunity:

    • Popular games have large, engaged player bases
    • Players want tools to improve performance
    • Can build significant value with small team
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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