Calibrate Telemedicine Blueprint

Shaan discusses Calibrate, a telemedicine platform focused on weight loss prescriptions that has achieved significant growth by facilitating access to weight loss drugs like Ozempic/Semaglutide. This creates an opportunity for similar telemedicine platforms.

Key Points:

  • Business Model:

    • Connect patients with doctors online for weight loss drug prescriptions
    • Focus on GLP-1 medications (Ozempic, Wegovy, etc.)
    • Provide telemedicine consultations and ongoing prescription management
  • Market Validation (Calibrate's Performance):

    • Reached $450 million valuation
    • Scaled to $50 million run rate in less than 24 months
    • Projecting $60 million by end of year
    • Forecasting $140 million by next year
  • Revenue Drivers:

    • Monthly prescription costs around $500
    • High customer retention due to ongoing prescription needs
    • Growing market awareness through celebrity usage and media coverage
  • Additional Revenue Opportunities:

    • Content creation around drug reviews and scientific summaries
    • SEO-optimized educational content
    • Affiliate marketing ($3,000-$10,000 per lead potential)
    • Facebook groups and community building
    • YouTube content focused on reviews and experiences
  • Market Timing:

    • Growing Google search trends
    • Increasing mainstream awareness
    • Celebrity endorsements driving demand
    • Current supply constraints creating opportunity
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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