Calibrate Telemedicine Blueprint
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Shaan discusses Calibrate, a telemedicine platform focused on weight loss prescriptions that has achieved significant growth by facilitating access to weight loss drugs like Ozempic/Semaglutide. This creates an opportunity for similar telemedicine platforms.
Key Points:
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Business Model:
- Connect patients with doctors online for weight loss drug prescriptions
- Focus on GLP-1 medications (Ozempic, Wegovy, etc.)
- Provide telemedicine consultations and ongoing prescription management
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Market Validation (Calibrate's Performance):
- Reached $450 million valuation
- Scaled to $50 million run rate in less than 24 months
- Projecting $60 million by end of year
- Forecasting $140 million by next year
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Revenue Drivers:
- Monthly prescription costs around $500
- High customer retention due to ongoing prescription needs
- Growing market awareness through celebrity usage and media coverage
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Additional Revenue Opportunities:
- Content creation around drug reviews and scientific summaries
- SEO-optimized educational content
- Affiliate marketing ($3,000-$10,000 per lead potential)
- Facebook groups and community building
- YouTube content focused on reviews and experiences
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Market Timing:
- Growing Google search trends
- Increasing mainstream awareness
- Celebrity endorsements driving demand
- Current supply constraints creating opportunity
14:45 - 15:55
Full video: 01:05:43SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.