High-Ticket Construction Leads

A lead generation business focused on high-ticket construction and home service leads, selling qualified prospects to service providers who have significant customer lifetime value but lack marketing sophistication.

Core Strategy

• Find buyers first - contact potential lead buyers to determine price points and qualification requirements
• Target high-ticket services ($50k+) where leads are worth hundreds of dollars each
• Focus on industries where service providers lack marketing/SEO expertise

Profitable Industries to Target

• Senior Living Facilities
  • Average customer value: $6k/month for 24 months
  • Willing to pay thousands per qualified lead
• Pool Construction
  • $50k+ projects
  • Contractors often lack marketing expertise
• Moving Companies
  • High-ticket service
  • Fragmented market of providers
• Mental Health Facilities
  • Emerging market with less competition
  • High-value services

Lead Generation Method

• Drive traffic through ads to landing pages
• Qualify leads with basic questions
• Verify lead quality (e.g., license verification for certain industries)
• Sell leads to service providers for $100-150+ each
• Create content (reviews, education) to attract organic traffic
• Target local geographies where possible

Economics

• Example from transcript:
  • Lead selling price: $100-150
  • Lead acquisition cost: $250 initially
  • Goal: Optimize acquisition cost to create profit margin
  • Focus on services where purchase price × frequency × market size = large opportunity