Host Networks, Don't Join

Shaan Puri shares his perspective on why hosting events is better than attending conferences, using a basketball event as an example. He believes that creating your own gathering allows you to control the environment and attract high-value participants, making it more meaningful than traditional networking events.

Key Points:

• Problems with Traditional Conferences:

  • Feels like "worst first day of college" repeatedly
  • Awkward handshake conversations
  • Forced networking mixers
  • Stuffy ballroom environments

• The Power of Hosting vs. Attending:

  • You become the center of gravity
  • Control over guest list and environment
  • Can combine business networking with genuine fun
  • Creates natural, authentic interactions

• Keys to Successful Event Hosting:

  • Need an "anchor" or "whale" (high-profile person) to attract others
  • The people are the event - don't focus on logistics
  • Once you get key people, the dominoes fall naturally
  • Mix of business success and shared interests

• Event Strategy:

  • Find something people genuinely enjoy (like basketball)
  • Create unique experiences (NBA trainer access)
  • Combine business networking with authentic activities
  • Keep it exclusive but not too small (20+ people)

• Benefits of Hosting:

  • "This is a hack where I don't have to go attend conferences"
  • Creates organic networking opportunities
  • Positions you as a connector
  • Can potentially monetize through sponsorships

• Practical Tips:

  • Find a unique angle or activity
  • Get one big name to commit first
  • Focus on quality of attendees
  • Consider recording content for additional value
  • Make it cost-neutral by having attendees pitch in