Calendar Reveals Commitment
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A method for evaluating business performance and commitment by analyzing how founders/employees spend their time through calendar review.
Core Calendar Analysis Method
- Look for sales calls scheduled from 8am to 8pm
- Empty calendar slots indicate lack of customer focus
- Meditation and afternoon walks should not take priority over customer meetings
- Calendar should reflect "convenience store owner energy" - constant hustle
The "Korean Convenience Store Owner Energy" Mindset
- Treat business like survival depends on it
- Act like potential deportation is on the line
- Focus on serving every possible customer need
- Know customers by name and preferences
- Have every product variation available (like "every kind bar, every cliff bar")
- Build personal relationships with customers
Signs of Poor Business Focus
- Too many open calendar slots
- Prioritizing personal activities over sales
- Making excuses about things "not scaling"
- Lack of urgency in scheduling customer meetings
- Over-emphasis on meditation and walks during prime business hours
Why This Method Works
- Forces accountability for time usage
- Shows real commitment level to business
- Reveals priorities through time allocation
- Demonstrates whether founder has "immigrant hustle" mentality
- Exposes gap between stated goals and actual effort
Red Flags in Calendar Review
- Unstructured days
- Lack of customer-facing time
- Too much focus on non-revenue activities
- Missing sense of urgency
- Not treating time as a precious resource
The key message: Your calendar should reflect the desperation and hustle of someone whose survival depends on making the business work.
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.