Asian Business Entertainment Culture
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Shaan Puri shares insights about business practices in Asian markets, particularly Indonesia, based on his experience working with a successful businessman. He highlights how business relationships and deals are conducted differently from Western practices, emphasizing entertainment and personal relationships.
Key Points:
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Business Entertainment Culture:
- Karaoke rooms with hostesses are standard for business meetings
- Dinner and drinks with clients are essential parts of deal-making
- Personal relationships and pleasantries are prioritized over formal business discussions
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Deal-Making Process:
- Traditional Western business processes often don't apply
- Local relationships and unofficial agreements are more important than formal procedures
- Must "grease" or tip everyone involved in the process
- Not necessarily about winning through merit, but through relationships
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Cultural Business Norms:
- What seems unethical in Western business can be standard practice in Asian markets
- "You don't get [deals] if you don't tip everybody basically that's involved in the process"
- Business is done by "unspoken street rules of the game"
- Language barriers are common, requiring translators and local intermediaries
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Key Success Factors:
- Understanding and accepting local business customs
- Building strong personal relationships
- Willingness to participate in social activities
- Adapting to local ways of conducting business
- Not judging practices by Western standards
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Business Reality:
- "That's how business is done in Indonesia"
- "If you don't want to do that you cannot play"
- Success requires adapting to local customs rather than trying to change them
This perspective shows how business in Asian markets often operates on relationship-building and entertainment rather than purely formal business processes, requiring adaptation to local customs and practices.
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.