Viagra Warning Marketing

Craig Clemens shares how a seemingly cautionary warning in Viagra ads actually functions as brilliant marketing.

"About the same time I learned about this headline, another marketing embed hit the world, and I think this is another of the greatest lines in marketing history: 'If you get an erection lasting longer than four hours, call a physician immediately.'

We've all heard it - it's in every Viagra ad. And if you're a guy that's having trouble getting it up, you're thinking about this and you're like, 'This could actually be a four-hour erection? I'll be happy with four minutes!' It's such a great line.

I always thought it was like the mandated side effects they have to mention, but actually it wasn't the mandated side effects - I think that was an embed. It shows a way to workshop things in a way that could be a positive."