Digital Cremation Platform

After.com is a digital cremation platform capitalizing on the dramatic shift from burial to cremation services in the United States. The business model is based on a clear market trend showing cremation rates rising from 10% to over 50-60% in recent decades.

Key Points:

• Core Service:

  • Pre-planning or immediate cremation services
  • Full logistics handling from pickup to delivery
  • Digital tracking system similar to "Domino's pizza tracker"
  • Certificates and documentation handling

• Market Opportunity:

  • Cremation rates increased from ~10% to >50% in last 20 years
  • Continuing upward trend in cremation preference
  • Universal market (everyone eventually needs end-of-life services)

• Business Model:

  • Lead generation through website
  • Handling pre-payments for future services
  • Coordinating with local service providers
  • Price point around $2,500-3,000 per service

• Competitive Advantage:

  • Strong domain name (After.com)
  • Digital-first approach
  • Transparent process tracking
  • Simplified customer experience during difficult time

• Growth Strategy:

  • Capitalize on SEO rankings
  • Target second-order consequences of cremation trend
  • Focus on B2B relationships with service providers
  • Scale through provider network expansion