Break-Return Editing Method
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A writing technique that involves taking a deliberate break between writing and editing to improve content quality.
Core Concept
- Take a complete break from writing for about an hour
- Return to edit with fresh perspective
- Scientific basis exists for why mental breaks improve creativity
- Similar to "shower thoughts" phenomenon where insights come during relaxed states
Benefits
- Allows brain to relax and process information differently
- Enables better creative thinking when returning to edit
- Makes editing process more effective
- Can make content twice as good in just 20 minutes of editing
Key Principles
- Don't edit in the moment while writing
- Let content "simmer" in your head while doing other activities
- Don't actively think about the content during the break
- Return with fresh eyes for more effective editing
Writing Process
- Write initial content
- Take one-hour complete break
- Return for focused editing session
- Aim for 20-30 minutes of concentrated editing
Ernest Hemingway's Version
- "Write drunk, edit sober"
- Captures similar concept of separating creation from refinement
- Emphasizes different mental states for writing versus editing
This technique is particularly valuable for:
- Viral content
- Email writing
- Social media posts
- Any content requiring sharp, refined messaging
21:01 - 21:46
Full video: 59:24SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.