Premium Access Programs

A retired NYPD officer created a successful Airbnb Experience offering mafia and crime walks through New York City, demonstrating the potential for authentic, expert-led local experiences.

Key Points:

  • Experience Overview:

    • Guided walk through East Village to Little Italy
    • Led by retired NYPD officer
    • Focuses on real mafia and crime stories
    • Includes firsthand accounts and visits to notorious locations
    • Combines storytelling with local cuisine tastings
  • Business Performance:

    • Price: $120-130 per person
    • Total guests: 8,000
    • Revenue generated: ~$1,000,000
  • Key Differentiators:

    • Authenticity from real police officer ("from the horse's mouth")
    • No tour guide middleman or filters
    • Distinguishes itself from "total BS" gangster tours
    • Combines storytelling, history, and food experiences
  • Business Model:

    • Leverages Airbnb Experiences platform
    • High-margin service business
    • No significant overhead costs
    • Scalable through repeat tours
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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Host
Restaurateur
E-commerce