Americans Close High-Ticket Deals

Nick Huber has discovered through building multiple companies with 160+ employees that you can run almost an entire business with international talent, keeping only a handful of Americans specifically for high-ticket sales roles.

Key Points:

• International Talent Can Run Your Company:

  • Out of 160 employees at one company, only 6 are American
  • Bolt Storage: 6 Americans out of 60 employees
  • Ari Costa: 7 Americans out of 130 employees
  • All American employees are in sales and account management roles

• Leadership Roles Are Filled Internationally:

  • COO in Johannesburg, South Africa
  • Head of Performance Marketing in Bogota, Colombia
  • Head of Finance internationally
  • IT consultant who handled SOC 2 compliance in Cape Town, South Africa

• Evolution of Thinking:

  • Used to think: "I need repeatable tasks to outsource to the Philippines, South Africa, Colombia"
  • Now realizes: "The people who can run my company can do it better and cheaper internationally"

• Americans' Unique Value:

  • Can't replicate Americans' ability to close high-ticket deals
  • Getting close with some South Africans, but Americans still dominate in sales

• How to Hire International Talent Without Somewhere:

  • Best Countries: Colombia, Brazil, South Africa, Philippines (for general roles)
  • Specialized: Egypt for finance, Eastern Europe for engineers
  • Process: Post job on LinkedIn, promote with $100/day for 5 days = ~1,000 applicants for $500

• Easiest Filtering Heuristic:

  • 85% of 60,000 monthly applicants can't type 35 words per minute
  • Typing speed + English test immediately filters out the majority
  • Gets you from 60,000 down to 5,000 qualified candidates

• Lead Sources:

  • 50% from LinkedIn, Indeed, Monster (promoted job postings)
  • 50% from referrals and ads targeting people who already have jobs