Bipolar Social Club Brand

Paul English proposes creating a clothing brand called Bipolar Social Club that destigmatizes bipolar disorder through community building and fashion. The brand aims to help people with bipolar disorder connect while wearing the brand proudly.

Key Points:

• Core Concept:

  • Clothing brand for people with bipolar disorder
  • Focus on being "bipolar and proud"
  • Combines fashion with community building

• Community Elements:

  • Created video series featuring 10 people with bipolar illness sharing their journeys
  • Website at bipolarsocialclub.org
  • Aims to destigmatize bipolar disorder
  • Combines serious aspects with humor about the condition

• Brand Positioning:

  • Makes bipolar disorder more approachable
  • Allows people to identify with and recognize each other
  • Creates a sense of pride and community through clothing
  • Focuses on both the challenging and humorous aspects of living with bipolar

• Target Audience:

  • People diagnosed with bipolar disorder
  • Those who want to be open about their condition
  • Community members looking to connect with others who share similar experiences