Personalized Music Marketing

A hip-hop group demonstrates an innovative marketing funnel using personalization and direct engagement to build deep fan connections and grow their fanbase.

Key Components:

• Initial Hook via Social Ads:

  • Stop-scrolling hook with 24-hour time limit
  • Social proof (mentions of Brockhampton playlist placement, Kenny Beats shoutout)
  • Offer of special gift for first 15 people who DM

• Automated Yet Personal Response Flow:

  • Facebook Messenger integration for immediate response
  • Uses person's name from their profile
  • Sends personalized audio message introducing the band

• Custom Content Creation:

  • Creates personalized songs for each respondent
  • Incorporates recipient's name and details into lyrics
  • Hosts on SoundCloud with personalized song titles

• Follow-Up Engagement:

  • Concert ticket offers
  • Custom graphics (like crowd surfing images)
  • Location-based show recommendations

• Strategy Focus:

  • Target getting first 1,000 true fans
  • Prioritize deep connections over mass reach
  • Invest heavily in individual relationships
  • Create memorable experiences that fans will share

The approach demonstrates how to "brute force" building an initial fanbase through labor-intensive but highly effective personalization, rather than trying to scale immediately.