Daily 2PM Metrics Review

A daily practice of manually recording key business metrics in Excel, focused on pattern recognition and maintaining operational awareness. This approach emphasizes hands-on involvement with data to drive better decision-making.

Core Practice

• Record metrics daily by 2pm in Excel
• Focus on key numbers like:
  • Daily spend
  • New customer acquisition
  • Blended ROAS
  • CAC (Customer Acquisition Cost)
  • Email performance
• Write numbers by hand into spreadsheet, avoiding automation

Benefits of Manual Recording

• Forces daily engagement with key metrics
• Creates pattern recognition through repetition
• Drives operational improvements through frustration
  • Example: "If this number was 42 instead of 52, we'd be making so much more money"
• Makes you think about each number because you're physically writing it
• Helps identify areas needing improvement through daily interaction
• Maintains high-level awareness of business performance

Philosophy Behind the Approach

• Automation isn't always better
• Physical act of writing creates deeper understanding
• Daily ritual creates accountability
• Simple process but highly effective for pattern recognition
• Focus on metrics that actually matter to the business
• Creates natural pressure to improve underperforming metrics

Key Insight

The manual nature of the process, while potentially less efficient, creates a stronger connection to the data and better understanding of business performance patterns. The physical act of writing numbers daily leads to better decision-making and operational improvements.