Luna Video Timing Flop

Shaan shares a story about how he created a high-production video about the Luna crypto crash that failed due to poor timing.

"There was this big news event that happened in crypto where this token called Luna crashed. It had been one of the high flyers and then went to zero overnight. I ended up losing a million dollars in that crash.

I had an interesting take on why it happened and what it meant. But I was busy that week, on vacation. When I came back, I decided to create this video, almost like a John Oliver show. I did this rant about Luna, why it got big, why it crashed. I had jokes spliced in, hired an amazing editor, we're iterating on it.

By the time we put it out, two and a half weeks had gone by. The video only got like 17-20,000 views. I consider that a flop, especially for something I tried really hard on. The smarter thing would have been if I had just opened my phone, typed something in the notes app, screenshot it, and posted it immediately when it happened. It would have been less great, the jokes weren't as good, no video production, but it would have been on time.

On time matters way more than great when it comes to reactionary content. By the time three weeks went by, nobody cared anymore. The world had moved on, there were two other crises to worry about. It was an expensive time-wise lesson of how much effort I put into something that did not go viral compared to things that did go viral because I did it good enough at the right time."