Marie Forleo's 13-Year Launch
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A story about Marie Forleo's impressive success with her signature course B-School.
"Marie Forleo has a program called B-School and she's been crushing it for 10 years. Here's what's unique about her course - she's had the same course that she has sold for 13 years now. Obviously she makes it a little bit better every year and makes the marketing better, but it's literally the same course.
She sells this course once a year. It started at $2,000 and now it's $2,500. She's been in the game for 13 years with the same course, which to me is badass. She's very quiet about her dollars, but seeing the numbers and being an affiliate for a really long time, she's absolutely crushing it.
What I learned from Tony Robbins is you do not always want to reinvent the wheel. Find something that works, double down on it, and stop starting from scratch all the time. That's literally what Marie has mastered, so she's someone that I've always followed from the get-go."
Amy Porterfield
Former director of content development at Tony Robbins Companies turned digital marketing mogul. Built a $100M business through online courses, helping over 80,000 entrepreneurs grow their digital presence. New York Times bestselling author and host of "Online Marketing Made Easy" podcast.