Flow Sports Revenue Success
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Sam Parr shares the success story of Flow Sports, a streaming platform that started by filming niche sporting events.
"Flow Sports started at University of Texas - this guy would go and film track meets and wrestling meets, stuff that wasn't going to be broadcast. He was a track and field athlete and had friends who were wrestlers. He thought 'people love this stuff, but it's just not on TV.'
He starts filming and puts it online, forming a company where people paid $100 a year to watch. Now they've been around for 13 years and do over $100 million in revenue.
The fastest growing segment is motorsports - not NASCAR, but pre-NASCAR. It's 18-year-old kids doing dirt track racing, like buggies. It's grassroots racing. They now have about 18 different sports including wrestling, grappling, running, cross country, and track and field.
What started as just filming local track meets turned into this massive platform for niche sports that weren't getting coverage anywhere else."
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.