Chinese Manufacturing Acquisition

Kaitlyn shares her strategy of acquiring manufacturing businesses that serve both as revenue generators and content creation opportunities. She specifically mentions buying a Chinese ball manufacturing facility that produces playground/ball pit balls.

Key Points:

• Business Acquisition Strategy:

  • Focus on businesses that can run themselves
  • Target manufacturers that produce content-relevant products
  • Look for opportunities with good profit margins

• Example: Ball Manufacturing Company:

  • Located in China
  • Shares manufacturing facility with other companies
  • Produces playground/ball pit type balls
  • Used for content creation (turned entire room into ball pit for Twitch content)
  • Generates publicity stunts while being profitable

• Selection Criteria:

  • Must be able to run autonomously
  • Should have potential for publicity/content creation
  • Can be used for multiple revenue streams:
    • Manufacturing profits
    • Content generation
    • Marketing opportunities

• Deal Sourcing:

  • Works with accounting team to identify opportunities
  • Team sends potential deals for review
  • Focuses on businesses that can provide dual benefits (profit + content)

This strategy demonstrates leveraging business acquisitions not just for profit but also for content creation and marketing opportunities in her social media empire.