Nightclub Fitness Conversion

Converting nightclubs into daytime fitness centers to maximize the utility of prime real estate that's typically only used 5% of the time. This model was observed in Indonesia and represents an opportunity to double the utility of nightclub spaces.

Key Points:

  • Space Utilization:

    • Nightclubs typically only used during night hours (Thursday-Saturday)
    • Located in prime real estate in cities
    • Space sits empty during daytime hours
  • Daytime Conversion:

    • Transform dance floor into cardio fitness space
    • Use existing mirrors for workout sessions
    • Convert bar into smoothie bar
    • Run fitness classes during day hours
  • Business Model Benefits:

    • Double utility from same real estate
    • Generate revenue during traditionally dead hours
    • Leverage existing infrastructure (space, mirrors, etc.)
    • Maintain nightclub operations during peak hours
  • Market Opportunity:

    • Common in Indonesia
    • Not widely implemented in United States
    • Potential to maximize revenue from expensive urban real estate
38:03 - 38:57
Full video: 59:53
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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