Nightclub Fitness Conversion
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Converting nightclubs into daytime fitness centers to maximize the utility of prime real estate that's typically only used 5% of the time. This model was observed in Indonesia and represents an opportunity to double the utility of nightclub spaces.
Key Points:
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Space Utilization:
- Nightclubs typically only used during night hours (Thursday-Saturday)
- Located in prime real estate in cities
- Space sits empty during daytime hours
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Daytime Conversion:
- Transform dance floor into cardio fitness space
- Use existing mirrors for workout sessions
- Convert bar into smoothie bar
- Run fitness classes during day hours
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Business Model Benefits:
- Double utility from same real estate
- Generate revenue during traditionally dead hours
- Leverage existing infrastructure (space, mirrors, etc.)
- Maintain nightclub operations during peak hours
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Market Opportunity:
- Common in Indonesia
- Not widely implemented in United States
- Potential to maximize revenue from expensive urban real estate
38:03 - 38:57
Full video: 59:53SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.