Writing Fulfills Identity

Jason Cohen views writing as a fundamental part of his identity and personal fulfillment, separate from its business value. Despite being a successful entrepreneur who has built billion-dollar companies, he continues to engage in activities like writing and social media management simply because they bring him satisfaction and help clarify his thoughts.

Key Points:

• Writing as Personal Fulfillment:

  • "I get a lot of fulfillment out of it"
  • Helps clarify thoughts and make them "as clear as possible or as interesting as possible"
  • Has been writing longer than running WP Engine

• Engagement Beyond Business Success:

  • Despite having "enough money that I don't have a line anymore"
  • Continues to build tools and engage in activities purely for enjoyment
  • Example: Built Twitter automation tools just "strictly for fun"

• Balance of Success and Personal Interest:

  • Represents rare combination of billion-dollar success while still doing things "just because it's fun"
  • Maintains "weird logical way of thinking" while being able to "disregard that logical way of thinking"
  • Engages in small projects that "he would never even talk about"

• Approach to Social Media:

  • Built custom tools for managing multiple platforms (Twitter, LinkedIn, Threads, Mastodon)
  • Focus on meaningful interactions rather than broad engagement
  • Uses technology to appear more engaged while actually being selective

This perspective shows that even highly successful entrepreneurs can maintain personal interests and hobbies that aren't directly tied to business outcomes, emphasizing the importance of doing things for personal fulfillment rather than just financial gain.