Cars and Bids Monetizes YouTube

A discussion about how Doug DeMuro leveraged his YouTube audience to build a successful car auction business.

Sully explains: "Doug DeMuro built an audience first, then started Cars and Bids. It's amazing because these guys are often bootstrapped. They start with no audience, they just start making an audience, and then once they have an audience they're generating so much profit through YouTube videos they don't even need outside capital.

Even if investors chased him down, he might have said 'I'm already making money, I don't need to raise money.' It turns a lot of Silicon Valley stuff upside down - distribution first that generates profit, then use that profit to make product."

Sam adds: "His competitor was just in the New York Times last week for selling a billion dollars worth of cars."