Instant Asset Liquidation

The speakers discuss creating "OpenDoor for X" businesses - companies that provide instant liquidity for various assets by purchasing them directly from owners at a fixed spread, then reselling them for profit. This model removes friction and provides immediate value to sellers.

Key Points:

  • Core Business Model:

    • Buy assets directly from owners at a discount
    • Provide instant liquidity/payment
    • Resell items with a fixed spread (typically 5%)
    • Remove traditional selling friction and complexity
  • Successful Examples:

    • OpenDoor: Houses
    • Carvana: Cars ($5.6B in sales, $45B market cap)
    • Rayze: Gift cards
    • Backflip: Used electronics
  • Potential New Markets:

    • Trading Cards:
      • Target people with old collections in attics
      • Offer "shoebox model" - mail in cards
      • Pay 70 cents on the dollar
      • Handle grading and resale
    • Financial Products:
      • Life insurance policy payouts
      • Social security payments
      • Lottery ticket winnings
  • Challenging Markets:

    • Furniture:
      • Difficult due to shipping logistics
      • Still potential opportunity in used high-end furniture
      • Can get $10k couches for very low prices

The key innovation isn't creating new marketplaces, but rather providing guaranteed, instant purchases at a fixed spread, removing uncertainty and complexity for sellers.

24:02 - 28:00
Full video: 46:45
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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