Instant Asset Liquidation
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The speakers discuss creating "OpenDoor for X" businesses - companies that provide instant liquidity for various assets by purchasing them directly from owners at a fixed spread, then reselling them for profit. This model removes friction and provides immediate value to sellers.
Key Points:
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Core Business Model:
- Buy assets directly from owners at a discount
- Provide instant liquidity/payment
- Resell items with a fixed spread (typically 5%)
- Remove traditional selling friction and complexity
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Successful Examples:
- OpenDoor: Houses
- Carvana: Cars ($5.6B in sales, $45B market cap)
- Rayze: Gift cards
- Backflip: Used electronics
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Potential New Markets:
- Trading Cards:
- Target people with old collections in attics
- Offer "shoebox model" - mail in cards
- Pay 70 cents on the dollar
- Handle grading and resale
- Financial Products:
- Life insurance policy payouts
- Social security payments
- Lottery ticket winnings
- Trading Cards:
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Challenging Markets:
- Furniture:
- Difficult due to shipping logistics
- Still potential opportunity in used high-end furniture
- Can get $10k couches for very low prices
- Furniture:
The key innovation isn't creating new marketplaces, but rather providing guaranteed, instant purchases at a fixed spread, removing uncertainty and complexity for sellers.
24:02 - 28:00
Full video: 46:45SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.