Wiener Dog Ramp Success

A story about how Ramon identified a market opportunity in the wiener dog (dachshund) space and built a successful business selling ramps.

"Our friend Ramon did this with wiener dogs. He looked at how popular these groups were and how fast they were growing on Facebook of people who own wiener dogs. He started brainstorming what's a problem in the wiener dog space, and he found this company that was making ramps for wiener dogs to get on and off of beds and couches.

Because he saw the popularity of these groups and how avid the owners were, how fast those groups were growing, how big they were - he knew there's a market for wiener dog ramps. If you walk into Harvard Business School and say 'here's my big idea,' they'd be like 'you're nuts.' You'd get laughed out of the room.

But that business was doing about $20 million a year because he was able to correctly identify the right trend. He scaled it from about $300,000 a year to $17 million a year in like 20 months."