VR Gala Water Impact

Scott Harrison shares how charity:water innovated fundraising through virtual reality technology.

"We made one of the first virtual reality films 7 years ago, before they even had VR cameras you could buy. We got GoPros donated, made a modified rig, and shot a 6-day journey where a 30-year-old girl gets clean water for the first time in her life.

We debuted that at a gala where we put headsets on 400 people in black tie. We pressed play in synchronicity, took them all to Ethiopia for this week of water magic, and then the minute the film ended, we just asked them for money and raised a couple million dollars."