AI Content Repurposing

Munch is an AI-powered platform that automatically converts long-form content into optimized short-form content for different social media platforms. The platform helps content creators expand their reach across multiple platforms without manual effort.

Key Points:

• Core Product:

  • AI system analyzes long-form content (videos, podcasts)
  • Automatically identifies most engaging segments
  • Converts content into platform-specific formats (TikTok, Instagram, etc.)
  • Uses NLP and computer vision to determine best clips
  • Handles format conversion (landscape to portrait)

• Current Traction:

  • 2,000 users acquired in less than 2 months
  • 4-5% email marketing conversion rate
  • Target market of 800,000 content creators on YouTube

• Business Model:

  • Current: Semi-automated platform + services model
  • Future: Self-service platform launching in 2 months
  • Pricing: Few hundred dollars per month for self-service
  • Potential revenue streams:
    • Premium feature fees
    • Brand integration deals
    • Revenue share with creators

• Market Differentiation:

  • Fully automated vs manual labor approach of competitors
  • Self-service model enables scalability
  • Integrated analytics dashboard for content performance
  • Can turn one piece of content into 30-50 different pieces

• Target Market:

  • Content creators with 1M+ subscribers
  • Creators currently limited to 1-2 successful platforms
  • Creators lacking time/resources to expand to new platforms

The platform aims to be the central hub for content creators, similar to how Shopify serves e-commerce businesses or HubSpot serves marketers.