Invitation-Only Growth Strategy

The speakers discuss BitClout, a new social platform, highlighting how it employs classic Silicon Valley growth tactics through exclusive access and artificial scarcity to build hype and attract early adopters.

Key Points:

• Platform Access Strategy:

  • Requires a password to access
  • Similar to tactics used by Clubhouse and Superhuman
  • Site experiencing heavy traffic and downtime due to demand

• Growth Marketing Approach:

  • Deliberately limiting access to create exclusivity
  • Using "secret codes" for entry
  • Building anticipation through restricted availability

• Platform Credibility:

  • Founded by "legit people from the tech scene"
  • Has backing from tier-1 VCs
  • Operating with intentional secrecy about founders
  • Known within insider circles but not publicly revealed

• Early Adoption Dynamics:

  • Creating FOMO (Fear of Missing Out)
  • Leveraging network effects
  • Using artificial scarcity to increase perceived value

• Strategic Elements:

  • Pre-loaded with top 15,000 Twitter influencers
  • Offers incentives for platform adoption
  • Uses founder rewards to encourage participation
  • Creates viral marketing through required tweets for profile claiming

• Risk Factors:

  • Acknowledges potential for failure
  • Possibility of hacks or technical issues
  • Uncertainty due to secretive nature
  • Limited transparency about leadership