True Crime Games
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A business opportunity to create true crime-themed board games or card games, potentially partnering with established true crime podcast brands like Crime Junkies.
Key Points:
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True Crime Board/Card Game Concept:
- Create games that allow players to solve cases together cooperatively
- Could use mechanics similar to games like Mafia where one person is the game master
- Would be sold in major retailers like Target and Walmart
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Market Validation:
- "Hunt a Killer" - a mystery board game subscription series is already successful
- Reportedly doing $30 million a year in revenue
- "Hunt a Killer" - a mystery board game subscription series is already successful
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Distribution Strategy:
- Create physical games that can be sold on retail shelves
- Partner with established true crime podcasts to leverage their brands and audience
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Target Audience:
- True crime podcast listeners (a massive audience)
- Board game enthusiasts looking for themed cooperative experiences
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Business Model Inspiration:
- Exploding Kittens was mentioned as a wildly successful card game company
- Their founder reportedly owns "number one, two, four and five" of the most popular games in the world
- Described as "shockingly large" in terms of business success
40:32 - 41:44
Full video: 52:37SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.