True Crime Games

A business opportunity to create true crime-themed board games or card games, potentially partnering with established true crime podcast brands like Crime Junkies.

Key Points:

  • True Crime Board/Card Game Concept:

    • Create games that allow players to solve cases together cooperatively
    • Could use mechanics similar to games like Mafia where one person is the game master
    • Would be sold in major retailers like Target and Walmart
  • Market Validation:

    • "Hunt a Killer" - a mystery board game subscription series is already successful
      • Reportedly doing $30 million a year in revenue
  • Distribution Strategy:

    • Create physical games that can be sold on retail shelves
    • Partner with established true crime podcasts to leverage their brands and audience
  • Target Audience:

    • True crime podcast listeners (a massive audience)
    • Board game enthusiasts looking for themed cooperative experiences
  • Business Model Inspiration:

    • Exploding Kittens was mentioned as a wildly successful card game company
    • Their founder reportedly owns "number one, two, four and five" of the most popular games in the world
    • Described as "shockingly large" in terms of business success
40:32 - 41:44
Full video: 52:37
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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