Logan Paul's Platform Progression
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A discussion about Logan Paul's strategic career progression across different platforms and entertainment mediums.
"If you look at their moves, just zoom out. The transition from Vine to YouTube - great jump. The transition from YouTube canceled to YouTube rejuvenated - that's a good move there. Then from YouTube to boxing celebrity boxing - he ended up boxing Floyd Mayweather and did alright. His brother's now one of the highest-earning boxers out there, and he's not even a real boxer.
The next jump for Logan was WWE. Now Logan is one of the big stars in WWE, but he does it on his terms. He then transitioned his YouTube content into podcast content as he's maturing.
From a marketing perspective, they're 15 out of 10. From brand building to learning how to keep riding new waves and stay relevant - they're phenomenal. The same way the Kardashians are phenomenal in some way. You could disparage them for a bunch of reasons, or you could look at the things they do great and take inspiration from that rather than hate on them in the same way everybody else does."
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.