Focus On 3% Implementers

A teaching philosophy focused on exclusively targeting highly motivated learners who will actually implement teachings, rather than trying to reach everyone.

Core Philosophy

• Only 3% of people truly want to learn and take action
• Of that 3%, only 20% will actually implement the teachings
• Intentionally aims to be "out of touch" with the general population
• Focuses energy exclusively on teaching the driven and capable

Why Most People Don't Succeed

• Most people want the same things (wealth, fitness, relationships)
• However, most achieve the opposite of what they want:
  • Most marriages end in divorce
  • Most Americans are overweight/obese
  • Most have minimal savings
• Following what most people do leads to getting what most people get
• Most people are "horrible students" who won't:
  • Actually want to learn
  • Take action on teachings
  • Implement what they learn

Strategic Approach

• Intentionally avoids:
  • Trying to teach everyone
  • Following the news
  • Speaking to the common denominator
• Focuses exclusively on the small percentage who:
  • Really want answers
  • Are capable of taking action
  • Are highly motivated to learn
• Accepts that this approach may seem:
  • Socially unacceptable
  • Out of touch
  • Elitist to some
• Maintains conviction that this targeted approach is most effective

Key Principles

• Quality over quantity in audience targeting
• Results matter more than broad appeal
• Being "out of touch" can be strategic advantage
• Focus on controllable factors
• Accept that most won't agree with or follow this philosophy