Modern Speaker Platform
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A modern speaker bureau focused on booking new media personalities (podcasters, YouTubers, Twitter influencers) for corporate and marketing events, similar to traditional speaker bureaus like Washington Speaker Bureau but targeting digital-era talent.
Key Points:
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Market Opportunity:
- Traditional speaker bureaus are highly profitable
- Washington Speaker Bureau did $150M revenue in 2017
- Currently focused on traditional celebrities/speakers
- Gap exists for new media personalities who:
- Already get paid for speaking
- Have large followings
- Limited booking infrastructure
- Traditional speaker bureaus are highly profitable
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Target Talent:
- Podcasters
- YouTubers
- Twitter personalities
- TikTok stars
- People who "intentionally limit their appearances" creating high demand
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Business Model:
- Act as middleman agency
- Aggregate demand for roster of speakers
- Book talent for:
- Corporate events
- Marketing events
- Speaking engagements
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Competitive Advantage:
- Focus on underserved digital talent market
- Similar to Cameo's attempt to move upstream into corporate appearances
- Fills gap between individual bookings and traditional speaker bureaus
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.