Premium Bathroom Design Premium

Shaan Puri shares his vision for creating an "Apple for bathrooms" - a company focused on premium design and quality for bathroom products. He believes there's a significant market opportunity for well-designed bathroom products that prioritize user experience and quality, similar to Apple's approach in technology.

Key Points:

• Market Opportunity:

  • People spend significant time in bathrooms daily
  • Current bathroom products are often poorly designed or difficult to install
  • Consumers will pay 3x more for exceptional design and quality

• Product Vision:

  • Create high-end, well-designed bathroom accessories
  • Focus on simple installation and ease of use
  • Target multiple bathroom touchpoints:
    • Shower experience
    • Toilet innovations
    • Sink and mirror products
    • Smart scales and monitoring devices

• Business Potential:

  • Multiple products per household (3-4 bathrooms)
  • Cross-selling opportunities across categories
  • Potential for $1B+ company with 10-year focus

• Current Market Problems:

  • Installation challenges (e.g., bidets with awkward cords)
  • Poor design integration
  • Lack of cohesive brand experience
  • Most products treated as afterthoughts

• Competitive Advantage:

  • Focus on design and user experience
  • Premium positioning
  • Integrated product ecosystem
  • Simplified installation process

• Target Customer:

  • Design-conscious consumers
  • People willing to pay premium for quality
  • Those who value bathroom experience
  • Quantified-self enthusiasts

The opportunity lies in creating a premium brand that transforms everyday bathroom experiences through superior design and functionality, similar to how Apple revolutionized consumer electronics.