VaynerMedia's $10K Tours
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A story about how VaynerMedia created a successful revenue stream by charging for office tours and consultations.
"VaynerMedia did this thing called the 4D's (Daily Digital Deep Dive) where they would charge $10,000 per person or per couple. You and your cofounder could go to the VaynerMedia office, and their head of people would have a discussion with you. Eventually, Gary would come in for like half an hour.
All you do is learn how an agency works and get to walk around the office and see where the departments are. You could go to the Eventbrite page and see how many seats they had and how many were taken. I did the math - if 7 or 8 of the seats are actually full, this might make like $10 to $20 million a year.
It was basically for small agency owners who idolized Gary V and wanted VaynerMedia to be what they aspire to be someday. They'd pay $10,000 to check it out, see how it works, meet Gary, shake his hand, spend 20 minutes there, and then leave."
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.