Prime Drink's Revenue Success
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A discussion about Logan Paul's Prime energy drink business and its rapid success.
Sam and Shaan discuss how Prime did around $10 million in sales in their first month. They debate whether low-ticket items like drinks can become legitimate great companies. Shaan mentions he heard Prime is now doing "some stupid number like $100 million a year," though he notes he's not certain of the exact figure.
The conversation then shifts to whether influencers like Mr. Beast should also enter the beverage market, with Shaan suggesting "Beast Water" could compete with established brands like La Croix, especially if tied to environmental causes like reducing plastic waste.
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.