Ollie Boarding Question Method

The Ollie Boarding technique is a strategic questioning method developed by the Ollie brothers that combines genuine curiosity with relentless detailed inquiries to extract valuable information from conversations.

Core Elements of the Technique

  • Maintains constant flow of questions while showing genuine interest
  • Never makes people feel judged for their answers
  • Focuses on getting detailed operational insights
  • Combines genuine curiosity with strategic information gathering

Key Tactics

  • Uses open-ended questions

    • Starts with "How do you think about..." instead of direct metrics
    • Allows people to openly share their thought process
    • Gets people to subconsciously reveal more information
  • Shows high engagement

    • Maintains eye contact
    • Doesn't look at phone
    • Gives positive reinforcement through nodding
    • Uses phrases like "that makes total sense" and "got it"
  • Handles "wrong" answers strategically

    • Responds with "amazing" instead of judgment
    • Quickly moves to next question
    • Never makes people feel bad about responses
    • Keeps information flowing by avoiding negative reactions

Results of the Technique

  • Gets people to divulge detailed business information

    • Financial metrics
    • Operational processes
    • Strategic decisions
    • Company challenges
  • Creates comfortable environment for sharing

    • People feel heard and respected
    • Builds trust quickly
    • Makes subjects want to share more
  • Generates actionable insights

    • Identifies business opportunities
    • Reveals operational inefficiencies
    • Highlights competitive advantages
    • Uncovers market dynamics

Key Principles

  • Information flows one way - mostly asking questions vs sharing
  • Genuine curiosity drives deeper insights
  • Non-judgmental responses keep people talking
  • Strategic progression of questions reveals full picture
  • Focus on operational details vs surface level information
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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