Ollie Boarding Question Method
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The Ollie Boarding technique is a strategic questioning method developed by the Ollie brothers that combines genuine curiosity with relentless detailed inquiries to extract valuable information from conversations.
Core Elements of the Technique
- Maintains constant flow of questions while showing genuine interest
- Never makes people feel judged for their answers
- Focuses on getting detailed operational insights
- Combines genuine curiosity with strategic information gathering
Key Tactics
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Uses open-ended questions
- Starts with "How do you think about..." instead of direct metrics
- Allows people to openly share their thought process
- Gets people to subconsciously reveal more information
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Shows high engagement
- Maintains eye contact
- Doesn't look at phone
- Gives positive reinforcement through nodding
- Uses phrases like "that makes total sense" and "got it"
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Handles "wrong" answers strategically
- Responds with "amazing" instead of judgment
- Quickly moves to next question
- Never makes people feel bad about responses
- Keeps information flowing by avoiding negative reactions
Results of the Technique
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Gets people to divulge detailed business information
- Financial metrics
- Operational processes
- Strategic decisions
- Company challenges
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Creates comfortable environment for sharing
- People feel heard and respected
- Builds trust quickly
- Makes subjects want to share more
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Generates actionable insights
- Identifies business opportunities
- Reveals operational inefficiencies
- Highlights competitive advantages
- Uncovers market dynamics
Key Principles
- Information flows one way - mostly asking questions vs sharing
- Genuine curiosity drives deeper insights
- Non-judgmental responses keep people talking
- Strategic progression of questions reveals full picture
- Focus on operational details vs surface level information
04:42 - 08:57
Full video: 01:33:37SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.