BitCloud's Profile Incentives
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A story about how BitCloud created a clever growth hack to attract high-profile users to their platform.
"When we launched BitCloud, we did a smart growth hack where we pre-bought coins for people like Naval, Chamath, and Kim Kardashian at a very low price. We created their profiles in advance and loaded them with initial value, which would attract these people to come claim their accounts.
Because it's a blockchain, all the data is open. Right now there's about $80 million invested in people's coins. We only put in tens of thousands of DeSo coins initially to seed these accounts. This strategy worked well - we ended up attracting many famous people to join and create profiles. People like Diplo, Blau, Tyga, and Antonio Brown are still posting there.
I even went to a dinner in LA with billionaire tech CEOs and major celebrities, including someone who was a closet organizer [implied to be Kim Kardashian]. When you really get to explain the vision to these people, everyone gets excited about it, even despite the initial concerns about things like not being able to cash out."
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.