Deodorant Study Blindness
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A story about how Sarah Moore participated in product research studies to make money while searching for businesses to acquire, with one study having unexpected consequences.
"While searching for businesses, I participated in several research studies just to make money. I went legally blind from a deodorant study for a bit, so I had to take a break from working until I could read again.
My response rate from businesses was awful, so I started doing borderline insane things to get a reply. I took a photo of myself wearing a sweatshirt that said 'I wanna buy your business' with a massive grin and faxed it out to thousands of businesses a day. To this day, I run into owners who recognize me from those faxes - one of those owners is actually my neighbor."
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.