Weight Loss Support Calls
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A business opportunity around Ozempic and weight loss medication users, focused on providing phone-based education and support services through two main approaches: onboarding assistance and transition support.
Key Points:
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Ozempic Hotline (Onboarding)
- Run old-school infomercial-style TV ads targeting 40-60 year olds
- Show transformation stories and results
- Offer free consultations to explain:
- Eligibility requirements
- Cost information
- Side effects and benefits
- Where to find it
- Generate leads for weight loss medication providers
-
Off-Ramp Services (Transition Support)
- Help people transitioning off medications
- Support users dealing with:
- Cost barriers
- Side effects
- Weight maintenance after achieving goals
- Potential for peer groups and community support
-
Business Model
- Lead generation fees from providers
- Consultation fees from users
- Subscription-based support services
- Focus on education and support rather than direct medication sales
The opportunity leverages the growing trend of weight loss medications while providing needed education and support services for users at different stages of their journey.
52:51 - 53:15
Full video: 01:15:56SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.