WWMKD Decision Framework

A decision-making framework based on Mike and Kendall's (successful entrepreneurs) approach to business opportunities and execution.

The WWMKD Framework Components

• Combines two key strengths:
  • Kendall's ability to spot opportunities
  • Mike's consistent intensity in execution

Kendall's Opportunity Spotting

• Excels at finding "magic flutes" (shortcuts/opportunities others miss)
• Focuses on finding ways to skip levels rather than grinding through each step
• Constantly looks for what's working in the market
• Asks "who's making the most money and how can I do what they're doing?"

Mike's Execution Style

• Brings relentless intensity to every task
• Key characteristics:
  • Immediate action on plans
  • No procrastination
  • Thorough documentation
  • Follows through on every detail
• Example behaviors:
  • Creates detailed Notion docs between meetings
  • Tags and references all action items
  • Maintains intensity throughout entire projects
  • Doesn't get distracted or delay execution

Success Pattern

• Common trait among successful entrepreneurs:
  • Extreme intensity once opportunity is identified
  • No half measures or quarter efforts
  • "Intensity knob cranked past 10"
  • Break through normal limits
• Focus on:
  • Quick recognition of opportunities
  • Immediate and thorough execution
  • Sustained high-intensity effort
  • Complete follow-through

Implementation

• When facing decisions, ask:
  • "What would Mike and Kendall do?"
  • Is this the fastest path to success?
  • Am I executing with maximum intensity?
  • Am I maintaining focus or getting distracted by new opportunities?