Girls Do Poop Campaign Success

A story about how Suzy Batiz and her team created a viral marketing campaign for Poo-Pourri in just two weeks through what she calls "resonant energy."

"The company was about 8 years old, competition was coming in, and I felt something inside me. I thought 'we gotta get this show on the road - what are we doing sitting around in boutiques?'

I found these guys and we went to camp out for 2 weeks. In those 2 weeks, we wrote a script, built a website, did the casting, and filmed a 4-day video in 4 different locations. That became the viral hit 'Girls Do Poop.'

The reason that's so exciting is because we did all of that work that you'd think is pretty impossible in just 2 weeks. We did it because of resonance. When we're going about ideas that feel resonant, things just feel alive. You can feel the energy in the room raise, everybody's buzzing and on fire. You're working night and day, and it doesn't matter because you're pulled towards that alive idea.

Today, Poo-Pourri has sold over 4 million bottles and become a household name. But I never intended any of that - all I was doing was following an alive idea."